An engaged and healthy fan base, on the other hand, can be quite lucrative. Having a group of people that are passionate about your game and want to see you succeed is a great way to ensure long-term success.
But why is it important for game makers to cultivate a community? We’ll look at five reasons why you should spend time bringing your players together in this article.
1. It lowers your marketing expenses.
One of the fundamental marketing rules is that activating a new consumer costs more than re-engaging an existing one. While it’s difficult to pinpoint the exact cost difference, Invesp estimates that getting a new customer will cost five times as much as re-engaging an existing one.
As a result, finding cost-effective strategies to re-engage players is in the best interest of mobile advertisers. This can be accomplished through re-engagement advertising, which is especially beneficial for players who have abandoned a game.
Building a flourishing community, on the other hand, will lower your overall ad cost. It’s much easier to communicate relevant news with your players when you’re in touch with them via social media, newsletters, and user-generated content about your game if you’re in touch with them via social media, newsletters, and user-generated content about your game.
2. It transforms marketing into a conversation.
Disruptive advertising is one of the major turnoffs for players. According to MarketingLand, 84 percent of users indicated that mobile advertising interfered with their experience. While modern technology have helped to reduce that number, it’s difficult to ignore a statistic so large.
Nonetheless, there is a method to approach consumers with your mobile marketing and advertising activities in a far more discreet manner. By building strong relationships with your community and communicating with them on a regular basis, your marketing transitions from a disruptive attention-getting activity to something that your fans want to be a part of.
Football Manager 2019 by Sports Interactive is a fantastic example of this. Their pinned post on Twitter is a trailer for their game, yet their Twitter feed is full with conversational postings with a lot of likes and retweets. As a result, their announcements appear to be a natural part of a larger discourse, rather than a loud news storey attempting to attract attention.
3. Inspires creators and influencers to participate
Your game will gain credibility if it has a robust and engaged community. You’ll be able to draw the attention of one of the most significant segments of the gaming economy: influencers, if you can demonstrate that you have a loyal fan following.
Influencers seeking for games to cover on their channels will clearly choose titles that interest them, but they will also choose titles that they believe their audiences would like watching.
Arekkz Gaming, for example, offers a wide selection of titles in its “how to” section but concentrates more on adventure games for playthroughs. As a result, when Monster Hunter World gained a major fan base in January 2018, Arekkz was able to cover it extensively, knowing that it would be supported.
As you grow your community, keep in mind that you’ll be attracting influencers of different sizes to cover your game. And if you do that, you’ll be able to amp up their material even more to strengthen your relationships with them and your community.